End User Licence Agreement Template

A complete sample EULA for a fictional online business, generated by the same engine and clause library as our free EULA generator.

Sample. Written for Northwind Coffee Roasters Ltd, a fictional business. Generate yours to get one built from your own answers.

End User Licence Agreement

Agreement

This End User Licence Agreement ("Agreement") is between you and Northwind Coffee Roasters Ltd ("we", "us") and governs your use of our app, Northwind Brew, available on the Apple App Store and Google Play (the "App").

By installing or using the App you agree to this Agreement. If you do not agree, do not install or use it. This Agreement takes effect on 1 October 2026.

Your Licence

Licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to install and use the App on devices you own or control, for your own purposes, in accordance with this Agreement.

The App is licensed, not sold. We keep every right not expressly granted to you.

Restrictions

What you may not do

Except where the law allows it regardless of this Agreement, you may not:

  • Copy, modify or create derivative works of the App
  • Reverse engineer, decompile or disassemble the App, or try to obtain its source code
  • Rent, lease, lend, sell, sublicense or otherwise distribute the App
  • Remove or alter any notice of ownership in the App
  • Use the App unlawfully, or in a way that could damage, disable or impair it

Ownership

Intellectual property

The App, including its code, design and content, belongs to us or our licensors and is protected by intellectual property law. Nothing in this Agreement transfers ownership of it to you.

Content you create

Paid clause. This section is written for you when your answers need it — “User-generated content”, $14, paid once per policy.

Updates and Support

Updates and support

We may release updates to fix problems, improve the App or keep it secure, and some updates may be needed to keep using it. This Agreement applies to every update unless an update comes with its own terms.

We are responsible for any maintenance and support of the App. For help, contact us at privacy@northwind-coffee.example.

App Store Terms

Apple App Store

If you downloaded the App from the Apple App Store:

  • This Agreement is between you and us only, not Apple. We, not Apple, are responsible for the App and its content.
  • Your licence is limited to using the App on Apple-branded devices you own or control, as the App Store's usage rules permit.
  • Apple has no obligation to provide maintenance or support for the App.
  • If the App fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price for the App to you. To the extent the law allows, Apple has no other warranty obligation for the App.
  • We, not Apple, are responsible for addressing any claims relating to the App, including product liability, legal or regulatory compliance, and consumer protection claims.
  • If a third party claims the App infringes its intellectual property rights, we, not Apple, are responsible for the investigation, defence, settlement and discharge of that claim.
  • You confirm that you are not located in a country subject to a US government embargo or designated as supporting terrorism, and are not on a US government list of prohibited or restricted parties.
  • You must comply with any applicable third-party terms when using the App.
  • Apple and its subsidiaries are third-party beneficiaries of this Agreement and, once you accept it, may enforce it against you.
Other app stores

If you downloaded the App from an app store, that store's own terms also apply to the download. Where they conflict with this Agreement about the store's role, the store's terms apply to that extent.

Termination

Termination

This Agreement lasts until you or we end it. You can end it at any time by deleting the App. We may end it if you breach it.

When it ends, your licence ends and you must stop using the App and delete it from your devices.

Warranties and Liability

Warranties and liability

The App is provided as is and as available. To the extent the law allows, we exclude all warranties not expressly set out in this Agreement, and we are not liable for indirect or consequential loss, or for loss of data or profits, arising from your use of the App.

Nothing in this Agreement limits any right you have as a consumer that cannot be limited by law, or our liability for death or personal injury caused by our negligence, or for fraud.

General

Governing law and contact

This Agreement is governed by the law of England and Wales. If any part of it is found unenforceable, the rest remains in effect.

Questions about this Agreement can be sent to privacy@northwind-coffee.example.

FAQ

About this template

Can I copy this EULA template?

This sample is written for a fictional business, Northwind Coffee Roasters Ltd, and its answers are not yours. The generator builds the same document from your own answers — your name, your website, the tools you actually use — and it is free to create and download.

Why are some sections shown as paid?

They are specialist wording that is only added when your answers need it, priced once per policy. The sample keeps their headings so you can see where they go.

Is this template legal advice?

No. Policy Monster is not a law firm and does not give legal advice. For advice about your own situation, speak to a qualified lawyer.